Audi

When I was recruited to work on the Audi brand, the identity was uncertain, and the meaning behind the "Truth In Engineering" tagline had been forgotten.

My task was to point the brand in a "brave" new direction at VBP, then prove why the tagline was based on engineering truth. I was then asked to spread this message in the Digital ecosystem at AKQA, and again in the social media presence with MTZHF.